Balqis Laily

I’m Balqis Laily Bangsawan, a UX designer at Telkom Indonesia focused on product design and user research.

Exploring possibilities. Building better experiences.

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Portrait of Balqis

Hi, nice to meet you

Happy-Go-Lucky Designer

The designers who juggling between the needs of the user, business, and stakeholder and ends up trying to accommodate all of those. But that’s the fun of designing!

Core skills

  • Product design
  • UX research
  • Prototyping
  • Knowledge-sharing & Management

Into lately

  • Accessibility
  • Service design
  • Design to code
  • Philosophy book
More about me

Career so far

Experience

6 years, 10+ teams, one long-running argument with dropdown menus. Full résumé on request.

  1. 2022 - Now

    Telkom Indonesia

    UX Designer

    Designed and optimized digital experiences across multiple platforms, driving design consistency, improved usability, and an 8% increase in user retention.

  2. 2021 - 2022

    Vidio

    Product Designer

    Optimized Vidio’s ad monetization and content discovery experiences, driving a ~6% recommendation CTR and ~10% improvement in ad viewability.

  3. 2021

    Giza Lab

    UX Researcher Intern

    Delivered actionable UX research insights for three clients and executive-level internal strategy.

  4. 2020 - 2021

    Pateron Indonesia

    UI/UX Designer Intern

    Spearheaded mobile-responsive design and design system development, translating designs into actionable user flows.

Let’s work together